This page contains polls dedicated to Customer Experience Management.
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One of the latest management techniques or buzz words in the business world. Most people know of Customer Relationship Management (CRM), but aren't aware of CEM.
What is it exactly?
It is the process of managing a customer or client's experience with your (or an)
organization, in such a strategic manner that the client feels the effect of the company caring about what they, the customer, have to say. It represents the company's ability to read and focus on their customers' feedback.
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Tags: business,
management,
advertising
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