Advertising- An Element of Marketing Function

by Cristina Nuta - Advertising, an element of marketing function, aims at increasing the sales, by making the product known to a wide segment of consumers. In order to reach the public, an advertising message needs a carrier of it, which is called a medium. It can be the company’s own medium, as for instance a catalogue, a brochure, a folder, a prospectus or it may be a point-of-sale sign,...

How Will Advertisers Reach Us?

by Cristina Nuta - It's Superbowl live in 2020. Record-setting numbers of viewers are tuned in to watch the game by using handheld devices that allow them to project the transmissions onto any flat surface. And in 2020, not unlike today, viewers are interested in the game, but they're actually more absorbed by the advertising. The commercials on the screen are far better than they are now....

Does advertising promote excessive consumerism?

by Cristina Nuta - Advertising is an effective way of selling new products, and many people argue that its effectiveness brainwashes us into unnecessary spending. Others, however, disagree, saying that advertising can’t sell any product; it can only help to sell a product the people want to buy. One of the main arguments for advertising is that it generates wealth for a country. That is to...

People should be warned against becoming part of an advertising culture

by Cristina Nuta - Nevertheless, it seems clear that the advertising outlets that exist today- TV and radio commercials, prints ads, billboards and taxi tops- will be inadequate for accommodating all the commercial messages that are agitating to get out. Advertising will therefore inevitably slip beyond the boundaries of the 30-second commercial and the full-page ad and migrate to the rest of...

Customer Experience Management

One of the latest management techniques or buzz words in the business world. Most people know of Customer Relationship Management (CRM), but aren’t aware of CEM. What is it exactly? It is the process of managing a customer or client’s experience with your (or an) organization, in such a strategic manner that the client feels the effect of the company caring about what they, the customer,...