The Sweet Smell of Success

by Cristina Nuta - There is a revolution in the retail world that cannot fail to attract shoppers' noses. In the latest marketing ploy, smells are created in laboratories to be wafted around stores in order to entice the unsuspecting into spending more money. Secret trials of the 'designer' smells are going on in more than a hundred stores across Britain, including bookshops, petrol stations...