Advertising- An Element of Marketing Function

by Cristina Nuta - Advertising, an element of marketing function, aims at increasing the sales, by making the product known to a wide segment of consumers. In order to reach the public, an advertising message needs a carrier of it, which is called a medium. It can be the company’s own medium, as for instance a catalogue, a brochure, a folder, a prospectus or it may be a point-of-sale sign,...

The Sweet Smell of Success

by Cristina Nuta - There is a revolution in the retail world that cannot fail to attract shoppers' noses. In the latest marketing ploy, smells are created in laboratories to be wafted around stores in order to entice the unsuspecting into spending more money. Secret trials of the 'designer' smells are going on in more than a hundred stores across Britain, including bookshops, petrol stations...