When I first entered www.yvymag.com there was a short silence and then a "HMMM" came out. I dare say this is one of the most controversial websites I have had the pleasure of coming across. You see www.yvymag.com is basically a place for editorials, portfolios, model presentations and campaigns - one more detail: they are all male models, and some form of nudity is present in about 70% of all pictures. However, one must admit the leaving the nudity factor aside, the pictures are taken with extremely good taste " they could indeed be called art.
The YVY is a website that favors up and coming photographers and male models, as it gives them a chance to publicly present their work. It wouldn't be spurring to find out that some of the models, photographers and stylists were "discovered" when an editor came across their portfolios on www.yvymag.com.
The downside of this website is, funny enough, completely not related to its content. The loading time is very good, considering the amount of pictures on this website, but browsing through different sections and topics is completely exhausting. The structure of the website is very poor. This might come as a surprise or not, considering that the website is blog-formatted. The design itself also leaves you wanting more, because sections are not clearly visually defined – you can easily get confused or lost, and therefore frustrated, when trying to find anything in this website.
All in all, www.yvymag.com is a great website for all magazine publishers, photographers, stylist, and models wanting their editorials exposed through a high ranking website. If you want to get yourself out there, you can indeed count on www.yvymag.com.
Why do we recommend it?
We warmly recommend www.yvymag.com because it is a great website for art lovers all around obviously photographers, male models, stylists and magazine publishers wanting their editorials covered will be the most interested in it.
Why is it famous?
Well an obvious response is: because naked men are presented on this website. An introspective look will help you discover that the content is highly appreciated by many people, without focusing on the sexual perspective that is derived from the nudity factor.
FW Editor: How did you come up with the idea to create www.yvymag.com ? What inspired you? Marcello: Well, the idea to start blogging originated from me creating an online spin-off site for my escort agency, BOYS and BOYS (www.boysandboys.com). I wanted to offer something that appealed to my business clients and escorts who are all men of good taste. The site was well received and I had a lot of people telling me to launch a blogsite that was more professional and independent from the escort agency, which I did. This was the beginning of YVY.
FW Editor: Do you still remember the vey first photographer that published his work on www.yvymag.com? Marcello: Yes I do, I wake up a Monday morning and I found in our mailbox an email from the LA based photographer Jeff xxxxxxx. Since than we start to receive regularly photographers works from all around the world
FW Editor: What websites do you consider as being your main competitors? Marcello: We start YVY in a field full of others well established websites and in just one year we succeed in the business, this means that anyone doing a good job has the opportunity to achieve good results regardless possible competitors.
FW Editor: Have you ever gotten any negative publicity or feedback, since the contents of www.yvymag.com are still considered by some as being "outrageous" or indecent? Marcello: Yes, we did receive few nasty comments, but all of them came from the same person who is also running an other blog. He may consider us as his competitor.
FW Editor: Have you ever considered building a complementary site that would focus on the female body? Marcello: No, we never though about that, we always focus on male photography as we like it better.
FW Editor: Do you have knowledge of any model, stylist or photographer that was "discovered" after being published on www.yvymag.com? Marcello: We received thanks from many photographers who found new clients after they exposed their work on YVY and many models as well who were contacted by important agencies after they were featured on the website.
FW Editor: Do you have a favorite photographer form those that are published on www.yvymag.com? Someone who's work you really like? Marcello: This is a difficult question. I fancy a lot of them...
FW Editor: If you had to start all over again on the website, would you add certain restrictions for publishing, or would you still give photographers and models the freedom of expressions they have now on www.yvymag.com? Marcello: I wouldn't change much I have to say, as YVY is a good mix of top photographers, fashion, male physic photography and new talent and I think this is the key of its success.
